Photography Content Creation Case Study

West Town Chicago Chamber of Commerce Master Plan

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West Town Chamber's Goal...

Was to encapsulate their diverse community visually so to aid their 5 year master plan that: "Seeks to promote economic development, foster a strong sense of community, and improve the quality of life within the West Town SSA...  Aims to promote an active arts community, preserve culture, advocate for community partner ships, and make our commercial corridors cleaner, greener, safer, and more pedestrian friendly."

The goal on our end was to digitally capture and represent West Town in the most authentic and relevant way possible. Photography was taken of the neighborhood's buildings, roads, parks, and events. Eric Formato, the main contributor of photography for this plan was inspired by the bold colors of the West Town Chamber's branding which he iterated in several of the shots where the warm colors as well as teal are especially emphasized.

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Out of their entire content bank, the majority of imagery used in this plan was taken straight from Eric's shoots touring the neighborhood with representatives from the chamber.